What is Pervasive Insights™?

Pervasive Insights™ is the AI suite of City Research Solutions, a full-service consumer research firm in the Madison, Wisconsin area, established in 1979. It turns a brand's existing research history into a private insights portal: past studies become searchable in plain English, and a synthetic panel calibrated to how that brand's real customers actually answered lets teams survey, interview, and run group research on demand in about 90 seconds.

What does Pervasive Insights™ do?

Pervasive Insights™ indexes the research a brand has already paid for and turns it into a working portal. Three things come out of it:

• A searchable research library. Every past study becomes searchable in plain English, so anyone on the team can find an answer in seconds.
• Synthesis across studies. Data is searchable across projects, so you can spot a trend that no single study was designed to show.
• An on-demand synthetic panel. A panel of your buyers, calibrated to your real data, that you can survey, interview, or run as a focus group, with answers in about 90 seconds.

Who is it for?

Brands and agencies of almost any size, from Fortune 100 companies to regional players and high-tech startups. You do not need a large research history to start:

• A few past studies. Even a handful of prior studies can calibrate a useful set of topics, and we typically use all of it.
• A large corpus. If you have hundreds of studies, you choose how much to bring in, from a recent slice to your entire history.
• Little or no prior research yet. We calibrate from scratch with a couple of targeted surveys, reaching a working panel within weeks of signing.

It is especially valuable for teams that field research only once or twice a year, when most questions otherwise never get asked because fielding is too slow or too expensive.

What makes it different?

• Your data, not generic data. The panel is calibrated to how your customers actually answered, so it mirrors your buyers rather than an average internet user.
• Senior-only teams. Every engagement is run by senior insights professionals with decades of experience, with no junior hand-offs.
• Deep research heritage. The methods draw on five decades of commissioned research and hundreds of thousands of human respondents.
• Honest about trust. Every answer carries a visible calibration status, so you always know how much weight to put on it.

Pervasive Insights™ at a glance

Where is it located?

Pervasive Insights™ is based in the Madison, Wisconsin area and was established in 1979. It is a product of City Research Solutions.