Synthetic research for consumer and CPG brands
Consumer and CPG brands use Pervasive Insights™ to test concepts, packaging, claims, and pricing against a synthetic panel calibrated to their own shoppers, running dozens of fast iterations in days instead of committing weeks of fieldwork to each round, then validating the finalists with a human test.
The concept-testing workflow
Say your team has twelve concepts for a new seasonal line. Instead of betting on two and hoping, you put all twelve in front of your calibrated panel on Monday morning.
- Each concept comes back human-shaped and segment-split, not as a single score.
- The clear losers fall away by lunch.
- You rework the survivors and re-drop them the next day, as many rounds as you like.
- The best three go to a real human test, where a winner is crowned with confidence.
Pricing and value research
The same panel answers price-sensitivity questions, such as a Van Westendorp read, against your own shoppers rather than a generic sample. An illustrative output looks like this:
| Reference point | Value |
|---|---|
| Good value (lower bound) | about $34 |
| Getting pricey (upper bound) | about $46 |
| Price ceiling (median) | about $52 per unit |
Fictitious illustration only. The live portal produces this kind of decision-grade read from your own shopper data.
Why "your panel, not a generic one" matters
Category decisions depend on your shoppers. A generic model does not know that your buyers will pay more for one benefit or that your core segment ignores another. A panel calibrated on your own shopper research does, which is what makes the reads trustworthy for category-specific calls. And you do not need years of tracker history to begin: whether you have a few studies, a large corpus, or little prior research, we calibrate from what you have or from a couple of targeted surveys, and reach a working panel within weeks of signing.
How learning compounds
Every finalist you validate with humans sharpens the panel. Next season starts from a tighter floor, where this year there was open space, so your guessing gets smarter every cycle.
Frequently asked questions
How many concepts can I test at once?
As many as you like. Each round takes minutes, so testing twelve is barely more work than testing two.
Does it work for packaging and claims, not just concepts?
Yes. It handles packaging, claims, naming, and messaging, not only product concepts.
Can it handle pricing research?
Yes, including Van Westendorp and similar price-sensitivity methods, calibrated to your shoppers.
How does this fit with our annual tracker?
It fills the ten months between trackers, when you would otherwise decide on instinct, and you still validate the big calls with humans.