Methods built on 20+ years of human consumer research, using YOUR data to calibrate a custom synthetic panel that reflects how your customers actually answer. The result is PERVASIVE INSIGHTS — Surveys, focus groups, and a searchable library of your prior research — on demand, for about a dollar a question.
Pervasive Insights stands up a synthetic consumer panel calibrated to your brand's actual buyer population — then makes that panel queryable on demand. Every output is cited back to the source data it draws from.
Ask any question. Get back themed responses, quantification, and named verbatims. 200 respondents in ~90 seconds. Output looks like the survey results your team already knows how to read.
Multi-persona conversational sessions. Participants react, probe, and reference each other. Generated as a transcript with tone tags — same format as a moderated qual.
Every prior research deck extracted, indexed, and queryable in natural language. Ask "what was the price ceiling?" — get back the actual slide from a prior wave, cited.
Survey results, focus groups (transcript or report), and a searchable research library. Different questions, different output formats, same 90-second runtime. Brand identifiers are illustrative for this preview.
Anyone can stand up a synthetic panel. The question is whether it actually answers like your real customers do. Pervasive Insights is calibrated to your commissioned research — and the calibration is auditable. Below: the same questions run through human respondents and through the synthetic panel. Distributions match within ~3 percentage points on every cell.
Across all 19 marketing topic areas, Pervasive Insights reproduces real survey distributions to within an average of 3.5 percentage points per cell. Calibration error is reported per topic area, per segment, and audited every time new tracker data comes in. The synthetic panel doesn't replace your human research — it lets you query that research base instantly between waves.
No new fielding required to start. We build the synthetic panel from data you already have — then keep tuning it as new tracker waves come in.
We index every commissioned study you've run — surveys, focus groups, trackers, ad tests. Years of source data, all in one place.
We build identity cards calibrated against your actual respondents. Every dimension on every card is anchored in real data, not guessed.
5,000 calibrated identities sit in your portal, ready for any question. They speak in your customers' voice — drawn from your real verbatims.
Run a survey, a focus group, or a concept test in 90 seconds. Get back the same kind of deliverable you commission today — in minutes, for about a dollar a question.
Every dimension on every identity card is anchored in real survey data. Calibration error is reported per node, per segment. Nothing is generated from thin air.
Pervasive Insights is a product of City Research Solutions — a Midwest-based consumer research firm with more than two decades of category experience.
CRS has fielded 90+ commissioned research projects across categories spanning workwear, outdoor power equipment, outdoor furniture, personal care, food and CPG, tools and hardware, retail, and more. Every Pervasive Insights client portal is built directly on top of that client's own commissioned research history — calibrated to the buyer population they've been measuring for years.
The synthetic panel is not generic. It's yours.
A City Research Solutions product · Pervasive Insights™ 2026 · Visit CRS →
Tell us a little about your category and the kind of research questions you wrestle with most often. We'll send back available times within one business day.
